Cookie Policy

Our Privacy Policy explains our principles when it comes to the collection, processing, and storage of your information. This policy specifically explains how we, our partners, and users of our services deploy cookies, as well as the options you have to control them.

What are cookies?

Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).

Both websites and HTML emails may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.

How we use cookies

We use cookies for a number of different purposes. Some cookies are necessary for technical reasons; some enable a personalized experience for both visitors and registered users; and some allow the display of advertising from selected third party networks. Some of these cookies may be set when a page is loaded, or when a visitor takes a particular action (clicking the “like” or “follow” button on a post, for example).

Many of the cookies we use are only set if you are a registered user, while others are set whenever you visit our website, irrespective of whether you have an account.

Where we place cookies

We set cookies in a number of different locations across our services. These include:

  • On our website
  • In the administrative dashboards of our websites if/when you log in.
  • On other sites we host.
  • On sites that are subdomains.

User Sites

In addition to the cookies set on our own sites, we utilize cookies for analytics. This tallies the unique numbers of visitors to a site, as well as the number from specific geographic locations. A visitor is counted when we see a user or browser for the first time in a given period.

Examples

Below are examples of the cookies set by VIP Carpet Cleaning, with explanations of their purpose. Some of these cookies are set across our whole network, whereas some are specific to individual services (e.g. WordPress.com, Longreads, etc). Please note that this is not an exhaustive list, but rather aims to be representative. Information about cookies that may be set by third parties, such as our ads partners, is below. Additionally, we occasionally set referrer cookies as well.

In addition, people and companies that use our services to publish or host their own sites may place additional cookies. We provide more information on these cookies below.

Advertising

CookiePurpose
adsTracks if a visitor has clicked an ad before.
lr_nwCounts and tracks pageviews on Longreads.com. Used to determine whether or not to show our Membership popup message
_ga or _giGoogle Analytics

Advertisements from Third Parties Through Various Ads Programs

Our mission is to drive income via third party advertisers. So that we can offer free access to those interested in our articles, we show ads on just about all of our web pages.  Additionally, we also show ads from our ads partners on most of our other websites.

We operate our ads program in partnership with third party vendors. As part of the operation of our ads program, we use cookies to collect certain information. Advertising cookies enable us and our partners to serve ads and to personalize those ads based on information like visits to our sites and other sites on the Internet.

Below is a representative list of our advertising program partners, along with information on the cookies that that each partner sets. The partners we work with change from time to time, and this is not an exhaustive list. Your choices to control cookies related to our ads program are described below.

PartnerCookie Info
Amazonhttps://www.amazon.co.uk/gp/help/customer/display.html/ref=footer_iba?ie=UTF8&nodeId=201909150
AppNexushttps://www.appnexus.com/en/company/cookie-policy
BidSwitchhttp://www.bidswitch.com/cookie-statement/
Google (AdSense, DoubleClick Ad Exchange “AdX”)https://policies.google.com/technologies/ads
OATHhttps://policies.oath.com/us/en/oath/privacy/topics/cookies/index.html
Pubmatichttps://pubmatic.com/legal/website-cookie-policy/
Skimlinkshttps://skimlinks.com/user-cookies and https://skimlinks.com/privacy-policy

Controlling Cookies

Visitors may wish to restrict the use of cookies or completely prevent them from being set. Most browsers provide for ways to control cookie behavior such as the length of time they are stored – either through built-in functionality or by utilizing third party plugins. If you disable cookies, please be aware that some of the features of our service may not function correctly.

To find out more on how to manage and delete cookies, visit aboutcookies.org. For more details on your choices regarding use of your web browsing activity for interest-based advertising visit youronlinechoices.eu (EU based) or optout.aboutads.info (US based). On a mobile device, you may also be to adjust your settings to limit ad tracking.

You can opt out of Google Analytics by installing Google’s opt-out browser add-on.

Consent for Advertising Cookies on Our Sites

You may see a “cookie banner” on our websites and dashboards. If you are visiting one of our users’ sites from the EU, then we do not set, or allow our ad partners to set, cookies that are used to show you targeted ads before you click to accept. When you consent in this manner, we and our advertising partners may set advertising cookies on the site you are visiting and on other of our websites, dashboards, and services. We’ll display the banner to you periodically, just in case you change your mind.

Contact Us

If you have any questions about our use of cookies, you can find the most relevant contact details in our Privacy Policy.